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© 2020 The Abstract Society. All rights reserved.
A UofTaste Digital Venture

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Projects
- Think Global Apparel

Think Global Apparel

From hosting major events, marketing for DTLR, to even managing the late Lor Scoota, The Keenan System is more than just a name, he is one of the most respected players in the DC/MD area. Keenan partnered up with us to develop a strong logo for merch development for his Think Global apparel line. From hoodies to t-shirts, this design could be seen on close friends like rising dirtbike rider The Wheelie Queen to major influencers like DJ Flow (Shy Glizzy’s DJ, 92Q radio host, Budweiser ATL Hawks Ambassador) and more.

When designing this logo our goal was to look at companies similar to TSG. Finding inspiration through entities like Roc Nation, via their iconic paper airplane, we set out to use a clean, yet modern design with the iconic globe getting an updated fix-up. Safe to say mission accomplished.

Client: The Keenan System
Services: Merchandise Design
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