Epic Life (Epic Records)

In partnership with The Skool Boye Agency in 2013, before we were Abstract, we worked under our University of Taste the name for special branding and design projects. This time, we were approached to not only be college brand ambassadors for Epic Records, but to develop merchandise and branding for their upcoming Epic Life College Tour.

During this time, LA Reid was focused on bringing a new era to the label with artists like Ciara, Future, Watch the Duck, to even the young rising Travis Scott. In doing so, we wanted to pay homage to Epic’s past while paving a way to Epic’s future mixing their old logo with their at time new logo. We also developed varsity jackets for the artists on tour mixing not only the legacy of epic, but paying homage to the artist’s legacy from home town roots to things that make the artist stand out.

To top off the project, we developed the tour bus design to bring a sense of school spirit with where it all begins on the back to encapsulating the new era of Epic Records. Unfortunately, the college tour was canceled, but we were honored to have worked on this amazing project with all those involved.